Brand Story:

In the era dominated by minimalism, JIEDOU is like a seed with infinite colours and possibilities, diving into people's ordinary lives with a round and small posture, expecting to nurture the fruit of infinite hope.

The original intention of the creation:

For a long time, the dominant colours of people's lives have always been black, white, grey and low-saturation colours, which make the already ordinary days even more boring.
We are entering a better era that is more desirable.
JieDou uses highly saturated bright colours and pleasing shapes, trying to carry some new forces, relying on small household items, hoping to give the ordinary life more a point of happiness, a little more imagination.